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Hydroxatone Prepares for HSN Debut

Skin care brand to roll out products with new spokesperson this month.

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By: TOM BRANNA

Editor

Hydroxatone—one of the rising stars in skin care, as profiled by Happi—is getting its HSN spotlight on Feb. 15 featuring a suite of products and a new spokesperson, licensed esthetician and celebrity makeup artist Desiree LaFore. Hydroxatone—best known for its compelling presence on direct response radio, TV, print and web—launched in prestige retail stores nationwide last year, including Ulta and Henri Bendel. The brand includes an assortment of high performance skincare products including ...

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